Heather Holland

Heather Holland

CEO & Co-Founder

Heather has over 20 years of experience growing consumer brands that people love.

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About 

Heather Holland

Heather has over 20 years of experience growing consumer brands that people love. After graduating from UC Berkeley, Heather worked as a corporate paralegal for Baker & McKenzie in Silicon Valley and developed a passion for helping startups grow and thrive. At CU Boulder Law School, Heather focused her studies and clinical experience on business and entrepreneurial law, then upon graduation, concentrated her private practice in all things business growth for clients like Starbucks, CorePower Yoga and Le Pain Quotidien. Heather’s in-house experience includes a range of executive leadership roles at Le Pain Quotidien and CorePower Yoga, most recently serving as Chief Operating Officer at CorePower Yoga.  Heather spent her youth in competitive water sports and, throughout her career, has relied on the practice and principles of yoga to stay strong, flexible and playful in body and mind. Heather recently co-founded Upswell to spread wellness and optimism in a world that needs it. Heather is the wife of a talented, loving chef, mom to two joyful, active boys and best friends with her dog.

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Heather Holland

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